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Turn a musician's photo and video archive into a social content calendar

1 pointsby 1h agowdstck.co
1 comments
1h agoHN ↗

3464% growth in comment engagement MoM, is this normal or crazy good?

Last month I started working with a metal band managing their accounts which had about 50k followers on IG, TT, and FB.

My background is in software, so I can automate a lot of tasks, so I took raw images and videos from this band's dropbox, with years of raw content from all their tours and studio sessions, and came out with a full month of content scheduled.

The pain point as my friend who runs the band describes it is: doing this work manually takes a long time, and it's hard to do it right because all the posts need to match the band's voice and identity. I assume this is for everyone, not just artists.

RESULTS:

Reactions: 8.8k (up 1762.2%) > Comments: 891 (up 3464%) > Posts: 69 (up 1280%) > Total followers: 54.3k (+356)

The growth in comment engagement is 3x the growth in posts, is it safe to assume this beats any manual posting they did in the past?