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$32M in Google Ads Spend: Lessons Learned

2 pointsby 1h agomojodojo.io
2 comments
1h agoHN ↗

250k conversions ?

What does this mean ?

250k in a country with at most a 4ish million homes ? Are we really going to believe 1 in 10 homes bought solar panels from this ONE company ?

1h agoHN ↗

https://www.climatecouncil.org.au/momentum-monitor-kpi/house...

Meanwhile, Queensland took out the state trophy with a whopping 54,365 statewide installations completed from January 2020 to December 2023.

50k installations in a state of 3M over 4 years ? Lets pretend QLD is about 10% of the country, thats still only 1/2M installs for the entire country and the numbers tell us 1/2 were from this ONE company ?