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Meta bans ads for Virginia Woolf play in Spain

93 pointsby 1h agotheguardian.com
52 comments
1h agoHN ↗

Why meta is not fully banned in the EU is beyond me :)

I know banning or forcing meta to obey laws in the US is impossible due to bribes (political contributions), but in the EU I would think meta could at the very least be reined in.

1h agoHN ↗

We just need to start pirate streams of football games and it will be gone within the week.

58m agoHN ↗

I'm not saying it's not bad in the USA (because it is) but if you think there's no corruption or bribing in EU politics then I don't know what to say.

55m agoHN ↗

Although both continents are presently losing themselves to fascism, quantity still has a quality all its own.

37m agoHN ↗

You're on the right track but instead of losing themselves to fascism what you should more accurately be pointing out, in my opinion, is that in general societies are becoming a lot more open to authoritarian ideologies, whether that's communism, fascism, or similar.

56m agoHN ↗

This actually is a result of Meta being forced to obey EU law. Not sure why the article didn't explain things at all, but Regulation (EU) 2024/900 greatly restricts political advertising with typical vagueness, so Meta is enforcing a broad ban to ensure they comply.

43m agoHN ↗

Information like this should be front-and-center. Call it malicious compliance if one wishes, but if there is one thing that is clear, Meta does not do anything (besides try and make money) without being forced to. A blanket ban on anything political does indeed mean a ban on all sides of an issue, even ones many would agree is positive.

21m agoHN ↗

The comment you’re responding to and that you want front and center is plainly wrong. The regulation is about transparency and restricting targeted advertising technics for political advertising. That has nothing to do with the situation at hand, it is meta doing something on their own.

And your point about Meta being forced to act is also wrong, companies aren’t just passive institutions that only react to regulations, they constantly take decisions and actions, and regularly manufacture that type of situation as a way to lobby regulators

39m agoHN ↗

Not sure why the article didn't explain things at all

The answer is right in front of your eyes: theguardian.com

36m agoHN ↗

No, showing ads for feminism or social issues related plays is not illegal in Europe. Nor fined. And it is practically practiced all around the Europe.

This strategy of "we will lie about what the law enforces, so that we can blame the regulator instead of the company" is getting old.

36m agoHN ↗

so Meta is enforcing a broad ban to ensure they comply.

No. Meta enforces a broad ban because they don't want EU to regulate them, so they drag their feet and create the most possible "unwanted collateral damage" so people will get upset at the regulation instead of the company. So, pieces like this from The Guardian are surely needed.

30m agoHN ↗

create the most possible "unwanted collateral damage"

Other examples of this bullshit being cookie consent dialogs and Apple acting like a victim for being forced to open their platform a bit.

33m agoHN ↗

It doesn't ban political advertising, it requires labeling/transparency, and prohibits targeting without consent or based on categories like race or religion.

It also defines political ad narrowly as placed by a political actor or campaign, or intended to influence some part of the political process, like voting, legislation, or regulatory action.

24m agoHN ↗

If that were the case, we wouldn't have far right AI generated political ads everywhere in Facebook. Just one example from France this week[1]

I don't know what motivation Facebook has to automatically limit certain political advertising and not other, but it certainly has nothing to do with EU regulation

https://www.lemonde.fr/en/pixels/article/2026/09/19/the-lucr...

16m agoHN ↗

are the things that you linked to adverts? as in, someone paid facebook to promote them in the ad bit? or are they just regular content.

23m agoHN ↗

How is a Virginia Woolf play "political advertising"?

17m agoHN ↗

the law came into effect due to widespread advertising campaigns on facebook by someone (often thought to be russian government based) for both sides of any culture war topics, presumably to drive division. Things like simultaneously advertising BLM/ACAB + thin blue line.

50m agoHN ↗

Why do you think so many big tech companies are registering subsidiaries in Ireland? (Aside form the "Double Irish" mechanism that used to be in vogue more than a decade ago).

Plenty of hands seem to be well greased over there given how long it takes to issue fines for clear&cut violations of EU regulation.

47m agoHN ↗

So, Meta should be banned because it followed EU law to ban some things?

Wow, Europeans do have a penchant for recursively banning things :)

33m agoHN ↗

Neither feminism nor social issues are banned in European advertissements.

32m agoHN ↗

No. Supranational corporations will find any and all ways to be maliciously compliant and blame the EU.

57m agoHN ↗

We don't have to put up with this. We simply choose to. But our laws could be whatever we want them to be.

54m agoHN ↗

Unfortunately, "we" is often those with the monetary means to make their voice heard.

28m agoHN ↗

Well you can also just stop using these products. I don't have or use Facebook, Instagram, Whats App, Reddit (since they removed old.reddit.com unless you have an account), TikTok, Snap, or anything else.

Folks want Facebook or whatever to be regulated into some perfect idea they have in their heads of how it should work and how it should be regulated. Sorry, many people have many views on that, and you're never going to be happy with an outcome. Even this article - Facebook is complying with EU rules/regulations and now you're not happy that your voice isn't heard through your preferred form of political activism. If Facebook allows this content, they break EU laws, or they have to allow some content you disagree with and now you're mad.

I don't know why people, right, left, or sideways keep putting up with this stuff.

15m agoHN ↗

That has absolutely nothing to do with the EU regulation that requires to label political ads and restricts targeting technics

11m agoHN ↗

Yes it does. You're using the product and seeing the ad. You and others are mad that the product is complying with the regulation in a way you don't prefer. Stop using the product, and no ad is there to be seen and none of this matters.

9m agoHN ↗

I don’t use meta’s products. The issue has absolutely nothing to do about an ad ban. There is no ban of political advertising in the EU.

9m agoHN ↗

Ban/regulation, whatever. It's in the article and comments. Whatever you want to call that.

5m agoHN ↗

When the newly reopened Teatre Raval, which seats 193 spectators, asked Meta, the parent company of the two social media sites, why its publicity had been blocked, it was told “any mention of civil rights, feminism or social reform [topics that are central to Woolf’s work] are usually classified as ‘social topics’ by our automatic system” and are filtered out.

That’s Meta response. There is no mention of any regulation in that article.

11m agoHN ↗

Same here - idk why are people jumping on the wagon of attributing the restriction to EU regulation. Looks to be a US compliance banning social topics that Trump administration is pursuing (but again, idk if that's the case)

25m agoHN ↗

"We" is a massive group of people who all have wildly different ideas. Saying "laws could be what we want them to be" is highly subjective depending on who the "we" is at that current time.

37m agoHN ↗

At this point, I suspect that comments like this one are part of an astroturfing campaign by the ruling class.

It’s the same bullshit as “we could stop climate change if only we bothered to bring cloth bags to the store instead of picking up a disposable plastic bag each time”.

“We” don’t have any power. And once you accept that, you can stop blaming yourself and your neighbors for the world you live in, and direct your anger where it belongs.

34m agoHN ↗

“We” do, we could, if organized. Per your first point, that is the problem today - agreeing on a shared goal rather than infighting about all the peripheral issues.

31m agoHN ↗

What looks like a peripheral issue to you is somebody else's central goal. And vice versa.

20m agoHN ↗

Whos "We"?

I would hazard a guess theres stuff that I don't agree with you on, and we would want certain laws written differently. Its important to remember that we all vote for what we think is right, based on a system evolved over thousands of years to cater for human fallibility. The modern rhetoric of "us against the billionaires" is simply not how the world works, despite how much people want it to.

32m agoHN ↗

“We” don’t have any power.

<Ned Flanders' father>: We've tried nothing and we're all out of ideas!

People who say this have never tried, do nothing themselves to contribute to improving the problem or to convince others or the government to improve the problem besides perhaps complaining on the internet in a bubble of likeminded people who don't need their minds changed.

30m agoHN ↗

direct your anger where it belongs.

Where does it belong?

23m agoHN ↗

Where does it belong?

Their argument is so generic they would probably say something equally as generic and useless like 'The billionaires"

23m agoHN ↗

The power is with the people. It only takes about 1/4th of a community enact massive change.

Your take is exactly what keeps people apathetic and reliant on others.

"It's someone else's fault and someone else's responsibility" is what you're saying.

It relieves the individual of the outcome of their actions. 8 billion people matter.

If I were an abuser, I would LOVE to hear my victims say they are powerless. Think about that.

5m agoHN ↗

8 billion people matter

I doubt that even 8,000 people “matter” in the sense of having meaningful power.

10m agoHN ↗

it's the opposite? the person you're replying to is exactly correct... the giant delusion that sustains this whole shitty thing is the public's disenchantment with politics; everything feels bad but no one seems to believe in "passing different laws" as the method of changing it so instead they just vent their frustrations in hopes that someone who already has power will by the goodness of their heart decide to do a better job. when in fact the lever fox fixing things, democracy, still (for the most part) exists, but almost nobody is coordinating to pull it.

causally I think this is because we all grew up watching government operate glacially and so nobody really believes there's an alternative... but I eagerly await the day that millennials realize they can just win every election and fix everything that sucks about their world by basically trying really hard and coordinating with each other.

42m agoHN ↗

Sounds like malicious compliance, they should get a fine for that as well.

16m agoHN ↗

Maybe they should be forced to advertise "Careless People"

30m agoHN ↗

Probably got better publicity with this ban then if they actually showed the ads.

My money is that this is manufactured by some PR team.

Possibly the Ad's text was purposely inflammatory (something like "overthrow the patriarchy" or something) so that they can say it was banned.

17m agoHN ↗

Yes, Meta has consistently acted with integrity and has earned the benefit of the doubt in situations like these. It's safer to assume that the massive PR team working for this one-woman play in Spain has manufactured the whole thing, including the damning quotes, which the Guardian has somehow published without properly verifying.

24m agoHN ↗

Well now we know Who's Afraid of Virginia Woolf? Meta, apparently.

19m agoHN ↗

Appears to be a response to EU regulation in 2025 banning political/electoral advertising [1]:

Ending Political, Electoral and Social Issue Advertising in the EU in Response to Incoming European Regulation

I guess rather than micro-regulate what constitutes "designed to influence an election/referendum, voting behavior, or a legislative/regulatory process", they just decided to refuse to run ads for anything potentially politically or socially "sensitive".

I'm guessing that they also refuse to run ads for things that are less socially acceptable such as anti-feminism which I would say is a good thing.

[1] https://about.fb.com/news/2025/07/ending-political-electoral...

16m agoHN ↗

Where did you get this from? I don't see anything in the article mentioning that specific regulation

11m agoHN ↗

How is Meta supposed to police that line? In a democracy, influencing voting behavior is a key purpose of every “cause.”

11m agoHN ↗

To resolve the situation, Meta recommended removing “key words” so that the text doesn’t appear to encourage activism.

Move along now, little sheep, don’t make a racket. Can’t disturb count Zuckerberg as he’s pleasuring his masters.

9m agoHN ↗

Is this an EU or Spain issue? I regularly attend at a theatre in Chicago that has socially "sensitive" plays. I often see their ads on Facebook.