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Microsoft patents system to freeze games and inject ads during downtimes

14 pointsby 1h agotomshardware.com
7 comments
1h agoHN ↗

Push based advertising needs to be outlawed. Period. It's one thing if I'm actually looking for something to get your sales funnel, it's completely another to normalize behavior that incents shoehorning advertising into activities completely divorced from the act of searching for businesses to transact with.

I'll call you. Stop trying to force yourself on me.

1h agoHN ↗

Absolutely. Its also an arms race - if one company advertised like this, maybe they'd get an advantage. But given that everyone does it, they're back to where they started, relative to each other (and also relative to the wider economy!)

1h agoHN ↗

Sony should buy a lot of those ads to advertise the fact that Playstation doesn't do that. They'll get a lot of new customers.

1h agoHN ↗

And Microsoft should counter by advertising physical media.

41m agoHN ↗

Next stop, subscription to stop the ad injection. The stuff is no longer a game or operating system you purchase; it is a marriage certificate that needs permanent financial commitment. Every hardware and software platforms wants to extract monthly fees or inject ads. Growth doesn't mean inventing something new. It is the same old stuff with more fees to pay.

11m agoHN ↗

How could this patent application have any chance of being accepted? This exact system has been used in mobile games for 15 years at least

8m agoHN ↗

Already becoming standard that if you pause on a streaming platform, the page turns into an ad.

I paused because I wanted to see something on the screen, and now I cannot.