What’s the specific example and how does it work

That's very troubling. The scariest part is how easy it is, one Instagram post and you may change the customer phone number of Airbnb, or who is leading the election poles.

I don't think they did. Or those who did have been "encouraged" to leave a long ago.

Because their leaderships have defunded / fired all ethics researchers looking into their ongoing crimes and failures in favor of a bs "AI safety" narrative based around a creepypasta about an AI monster time traveling backwards to torture their staff for not maximizing shareholder value.

But how do you get AI to slurp up the site? It's quite hard for a random to get a site indexed these days.

It’s not just hackers - since legitimate sites block AI crawlers, the AI are just grabbing whatever will let them read anything - killing legit sites and feeding slop farms and feeding misinformation! The future is so bright!

Did takedowns for a brand's fake support numbers and the hard part was never finding them, it was that killing one PDF just moved it to a new Medium post by morning.

There's an age-old SEO / spamming thing happening here, but it's made worse by the LLMs just being unbelievably credulous. They'll wrap anything up in a veneer of authenticity, and Google's search AI box only adds to that.

I run into this all the time when I'm doing product work. I'll dump a call transcript from a feedback call into Claude, and it'll believe every word. "The user said they'd use this feature, you should build it!" No they won't! The whole point of doing this analysis is trying to separate the genuine information from the conversational niceties, and god the LLMs are terrible at that.

It's happening at the startup sphere too. There are companies now creating fake company pages to recommend and advertise products so that the LLMs can consume them.

...carried out by malicious actors, through automated campaigns...

Back at benevolence or malevolence.

I think whoever solves this problem, especially for seniors etc. would make a lot of money from the insurance companies.

I've been seeing the back-side of this as a mod at the Julia Discourse. Pagerank/SEO spam is ridiculously obvious and trivial to detect/block — links are all that matter. Many GEO spam posts are similarly obvious: someone posting about a cryptocurrency customer support hotline on a programming language forum is definitely spam. But recently spammers/scammers been using AI to _tailor_ posts to look much more authentic, posting "How to use Julia to analyze market statistics" referencing (without links!) a particular crypto exchange and then (sometimes) going back later to edit in phone numbers or the like.

What makes this even more painful is seeing all the good faith answers that such GEO posts spur from the community. It's far more abusive than SEO spam.