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Meta Blocks President Lula's Facebook Page, Campaign Ads 2 Weeks from Election

146 pointsby 1h agoreddit.com
57 comments
1h agoHN ↗

are they even allowed to do that, damn

1h agoHN ↗

"your account violates our terms of use, if you think that is not the case tell us why not"

1h agoHN ↗

They never said "Don't do evil".

Zuck famously said, of his users: "dumb fucks".

1h agoHN ↗

Having worked ad review, mass flags like this are usually a dumb classifier, not a plan.

1h agoHN ↗

Trump is pro Israel. Zuck bends over backwards to get Trump elected.

Lula is against the Israeli genocide in Gaza. Zuck blocks his entire campaign page.

I wonder why?

41m agoHN ↗

It depends on when you ask him. Sometimes Bolsonaro "was actually a pretty good guy", other times he's "just a guy I know".

1h agoHN ↗

Facebook election interference has been going on for a long time in Europe. It's a two-tier system where parties outside the establishment have a far lower ban-threshold.

59m agoHN ↗

Isn't it probably an n-tier system which is pay to play?

1h agoHN ↗

I would be in favor of blocking ALL political expressions on social media a few weeks before elections.

But this case is something else entirely.

1h agoHN ↗

I hope Lula wins and they will ban Facebook for good after the elections. This is an attack on Brazil’s sovereignty.

1h agoHN ↗

nothing good usually comes out of governments censoring internet

56m agoHN ↗

Didn't t Brazil also ban discord screen sharing and camera?

I often use Study Together which is a large discord server (50k users online) for folks to work and study in groups/body doubles, but someone told me a lot of Brazilians have to use VPN to circumvent the ban.

https://www.studytogether.com/discord

1h agoHN ↗

If a company openly acts as an enemy of the democratic process, I'm not sure it's the same as censoring a random porn site.

47m agoHN ↗

It depends on which side of the "democratic process" benefits the most. It's the eternal debate.

57m agoHN ↗

The platform want to be both just neutral platforms and police content. This is ridiculous. Either be liable for the rape threats or don’t interfere at all.

39m agoHN ↗

I agree platforms are not neutral anymore. They decide what people see. They are entirely responsible for the feed. They should be liable accordingly.

49m agoHN ↗

But isn’t this the internet censoring a government?

49m agoHN ↗

In this case, the unelected leadership of Facebook is apparently censoring the free speech of a political candidate.

I don't really know anything about Lula (I wouldn't have known this was Brazil if it wasn't explicitly mentioned, I only know from the Wikipedia page 30 seconds ago that their full name is Luiz Inácio Lula da Silva and "Lula" is a nickname), so I can't say if they're "fine" or "evil", but one does not simply get to disregard the implications of censorship (of anyone, let alone a political party) when it happens to be done by a private corporation.

Especially when it's a foreign private corporation that's already deeply suspicious for political interference in multiple nations, as Meta is.

12m agoHN ↗

In this case, the unelected leadership of Facebook is apparently censoring the free speech of a political candidate.

Free speech only applies to the government. A private corporation has the right to restrict speech on their own platform at their discretion.

Or at least that's what I was told every time an online platform censored the right in the past. Is it suddenly different now that the shoe's on the other foot?

10m agoHN ↗

It feels like your treat the facebook as some common good, and censorship made by it thus preposterous, something which should be punished

But it's a multimillion dollar corporation in a foreign country, to me the idea they owe you something is strange

---

Governments are still more powerful than corporations, this is why I am more afraid of the censorship of the internet by governments than of it by corporations

47m agoHN ↗

This is not censoring "the Internet". Meta and Facebook are a private company incorporated in a foreign country.

42m agoHN ↗

And their size puts them in a different class. If a foreign entity has effective powers that make it similar in some ways to a foreign state, it makes sense to treat it as such.

41m agoHN ↗

And they can stay private and isolated to that foreign country. Everyone happy

18m agoHN ↗

how do you block access to it without going to TCP/IP level? And when governments do that, everything goes to shit

11m agoHN ↗

Not supporting the idea, but this feels like the traditional technical details vs practical real world solution.

Rather than banning individuals right to access a site, and then playing technical whackamole, you make that company's ability to operate in a country illegal. this puts the incentives and the technical onus where it belongs.

Again not saying they should or I support the notion of banning a site. Just that there are practical legislative solutions.

47m agoHN ↗

They don't have to censor the internet. They just have to make it illegal for their citizens to do business with Meta.

21m agoHN ↗

Yes, this would be a better outcome. Or at least make it illegal for politicians to use facebook / TikTok

From where I am, one third of politicians in recent elections have tiktok. It's a shame, everyone knows about human rights violation in China but the european politicians have no issues with using tiktok.

31m agoHN ↗

Facebook is hardly a neutral part of the internet.

26m agoHN ↗

Even less good comes out of corpos doing it, yet we accept it as the status quo. The ubiquity and totalitarian control exerted by the big platforms is something even the media moguls of the 90s couldn't even dream of.

And it wasn't that long ago.

25m agoHN ↗

But something good comes out of facebook being able to censor the internet?

Its like throwing a grenade into a goverment building and being surprised that the government now wants to prosecute you. It is a fair prosecution based on actions in that case.

Banning facebook might actually be a moral good for the internet but that's my personal opinion.

22m agoHN ↗

Private companies are censoring the internet right now to interfere with democracy.

This ideological fear of democratic structures ignores the very real threat of autocratic, privately owned structures consolidating more and more power.

The only viable counterweight to corporate power is public power.

16m agoHN ↗

Right, don't ban them that's bad for free speech, just impose huge fines on Facebook to bankrupt them.

10m agoHN ↗

You don't need to censor access to the platform itself. Just declare the group for what it is: a criminal cartel. Then just make it illegal to do business with criminal organizations: no Brazilian ads on Facebook anymore.

6m agoHN ↗

This is less like censoring the internet and more like banning lead-based paint.

1h agoHN ↗

If giant foreign corporations, American interventions, or just Zuck were sufficiently unpopular in Brazil, then this could help Lula on election day.

Anyone familiar, to comment?

52m agoHN ↗

I mean by all means ban Meta everywhere, but this is a Reddit post linking to a substack post that’s a republish of a heavily politicized new source, and fails to mention the page was restored the same day, and also fails the very basic journalist standard of approaching Meta for comment, so I think we can do a little better here?

This would be better, but I guess less anger-tormenting and also you’ll need to translate it yourself: https://agenciabrasil.ebc.com.br/politica/noticia/2026-09/me...

43m agoHN ↗

A more accurate headline would be 'temporarily blocked' given the first line below the heading is 'The page is now back online' and it seems to have been brought back online the same day.

30m agoHN ↗

Much ado about nothing:

- Meta didn't block their page, they blocked their Ad account.

- The account has been reestablished already

This was probably because their campaign shipped complete misinformation about the opposing candidate (with several profiles boosting the same misinformation) but when they do it, that's cool, right?

28m agoHN ↗

Last time I looked, Lula was favored, but this time it seems he's about even with the far-right opponent, Flávio. How do you think it'll turn out?

26m agoHN ↗

There is no win here. In Europe they simply quit the political advertisement business and simply don't do political ads. Such clear rules work much better. No politics or any politics, free speech etc. Of course nobody really wants free speech. Only free speech for the "correct" side and silence the "dangerous" other side. It's always like that. So then it becomes a game of blaming social media either way. "They allow too much propaganda for Bad Party A! This is misinformation and election interference!" "They banned my preferred Good Party A (same party)! This is censorship and election interference!"

There are no easy answers here, and every side just wants social media to support their side and suppress the others.

24m agoHN ↗

I guess the challenge comes in even defining "political" ads. Is an ad about expensive gas prices or egg prices political? Unless you put such a huge ring fence around any topics of economy, immigration, law, crime, etc; I can think of a number of effective messages that aren't inherently political, but would activate an audience aligned with a political affiliation.

19m agoHN ↗

And also you can masquerade political ads as ads for a newspaper article, for example: "Governor A opens a new school" or "Party A declares amazing plans for next 5 years" (actually done here by ruling party, to work around election ad laws and limitations).

9m agoHN ↗

Yes, but it puts friction on it. Perfect vs good etc.

For example, you can't advertise overtly for political candidates or parties. You can't advertise if you are a political party or an org that has candidates for election. Of course they will then use supposedly independent orgs who are totally not affiliated with the party, but again it's some friction.

In Hungary, since Fb banned political ads in the EU, the previous governing party had a much harder time in advertising themselves, they tried but didn't manage to go around the rules at scale.

defining "political" ads

Yes, and people will also complain that you now suppress serious conversations about people's lives and want them to live in some rose tinted walled garden where they can only post wholesome sanitized corporate friendly content etc.

And anyway in the last decade or more, there was a big push to say that "everything is political", you must always speak up for your ideas even in unrelated venues and spaces, etc., so yes it becomes very hard to delineate this because again, realistically, the problem is not political vs not political but my side vs their side.

13m agoHN ↗

And Meta (or the US government) seems determined to prove him right

21m agoHN ↗

Remember when Facebook was a nice place to talk to your friends,and not an arm of the American state whipping up hatred, spreading misinformation, and interfering with elections?

To those who work there, I'd be fascinated to hear an explanation that isn't about dollars.

19m agoHN ↗

Disgusting. They bent over 5x backwards not to meddle in election politics for Trump

18m agoHN ↗

In the same way USA is realising “holy crap all our stuff is made in China”, every non-US company is realising “holy crap, all our news and information runs through a couple of American web sites”

Yes this looks like a overly enthusiastic attempt to block disinformation during an election (a good thing, and also LuLa will be sailing close to that line if not over it)

But Brazils most famous election candidate just booked his whole campaign on Facebook. I bet he prints the flyers in Brazil, I bet he speaks on Brazilian TV and radio, appears on Brazilian podcasts, but the globalisation race means he has to use American social media.

The only response is going to be Balkanisation or ending curation by algorithm.

Interesting

6m agoHN ↗

Waiting for people to realise that this is not a recent Facebook specific development.

5m agoHN ↗

Meta and Mark are the new Murdoch.

Evil always finds new acolytes.