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DraftKings Is Using AI to Behaviorally Target Chronic Gamblers

113 pointsby 1h agoeff.org
62 comments
30m agoHN ↗

this company is full of people with absolutely no ethics whatsoever

I believe this applies to any company which sells an inherently harmful, predatory, and addictive product or service

20m agoHN ↗

Yes. Gambling goes a long way. I just recommended Natasha Dow Schüll and Addiction by Design.

That leads us to BJ Fogg's Persuasive Design Lab at Stanford and the addictive software design.

Tobacco industry owners figured out their time's out and bought food stock and put their addiction department to design food to be addictive.

Where should we head next?

7m agoHN ↗

Hope you're including all the state governments and their lotteries in this assessment.

4m agoHN ↗

At least those often fund things like state education so, over time, the pool of victims is maybe lessened by the success of the program? Maybe?

(I am not defending state lotteries, but I do think there's some distinction to be made between "we actively exploit people to maximize our profits for our own sakes" and "we regulate the passive exploitation of people to supplement taxes in a regressive manner." Or something. I dunno, maybe somebody has more elaborate thoughts on this to share.)

4m agoHN ↗

It isn't inherently addictive. Gambling addiction is significantly less common than alcohol addiction, and has no properties that make it inherently addictive to someone who is not predisposed towards that addiction (unlike drugs, for example, which are inherently addictive to all humans).

Some slot machines/casino games are designed to appeal to problem gamblers. DK and co, however, do not design these games, and state regulators do already control aspects of their design. For online operators, this doesn't represent most of their revenue and, I suspect, most would be quite happy not to provide these products.

29m agoHN ↗

fork found in kitchen

I mean what do we expect ???? "the house" is playing fair ????

we literally have mobile game that have "gacha" which is full blown gamble and we pretend that the actual "online casino" is to play moral, ethics or fairness ??

we literally past that point ages ago

20m agoHN ↗

Not just mobile games. Roblox is basically an online child casino, powered by child laborers being compensated in Robux scrip. Fortnite isn't much better. We'd do a lot of good by regulating these games better too. The gambling addicts who got hooked with these games will move on to DraftKings when they're older. DraftKings knows this is their pipeline and has been investing in esports and video games like Call of Duty.

22m agoHN ↗

Would love to be a fly on the wall in whatever board room in the world has somebody saying “yes, we could increase profits by doing X, but that would be unethical so of course we won’t”

10m agoHN ↗

What usually happens is they talk about statistics rather than demographics. Eg “when doing x we’ve seen a 5% rise in engagement but a 50% rise in spend from those engaged”

Nobody is actually blind to the reality of the stats but this kind approach makes it both easier to dehumanise their actions as well as giving them plausible deniability when asked if they target specific demographics such as addicts.

10m agoHN ↗

"presenting signs"...there is no way for DK to tell that someone is addicted, which is the same error of logic in the original article.

There are multiple companies that will take your money and data and say they have found a way of identifying gamblers, afaik none of these products actually or can work.

What that article showed is: someone uses a product, they do not activate any features to use the product safely, and then they it is unsafe. DK have safety features integrated with governments already in the product.

8m agoHN ↗

If there's no way to distinguish, why was the author "made a VIP"? Or does that happen to every gambler

2m agoHN ↗

IMHO one shouldn't expect a company to have any ethics to achieve a positive outcome for society. This needs to be baked into the rules (taxes, regulation, ...), so the ethical behavior becomes the rational behavior.

46m agoHN ↗

Passive income? I need massive income.

Anybody seen those billboards? It’s disgusting.

44m agoHN ↗

Somebody said (I think it was FrostPrime) roughly: Gambling is genuinely the scariest drug, I actually think it's worse than cocaine and it's just right there on your phone.

I think that really framed the issue well to me. Imagine having an addiction problem and having to carry the problem substance around with you 24/7.

30m agoHN ↗

and also blasted into your face at any opportune moment (TV, billboards, print media, in person conversations)

26m agoHN ↗

Gambling is genuinely the scariest drug

Every personality has something, it seems, that it tends to get addicted to if given the chance. Gambling has never been that to me. I get bored with most of the games and upset at losing money—even if I net win, I’m irritated about the incremental losses.

On the other hand, I have to manually keep track of how many days in a month I drink because if I don’t I’ll happily have half a bottle of wine every evening, and I think I know where that leads. (When I lose money in a casino I almost always translate that into a nice dinner. Which I will, invariably, enjoy far more than winning imaginary numbers.)

21m agoHN ↗

Imagine having a gambling addiction and trying to watch sports! I swear every third commercial is for gambling.

7m agoHN ↗

I don't watch sports much, but the last times I did they filled the screen with ads for gambling in the middle of the games.

39m agoHN ↗

Legalizing sports betting and online gambling was such a massive mistake. They are sleazy immoral industries that profit on suffering.

23m agoHN ↗

Legalizing targeted advertising was a massive mistake too.

23m agoHN ↗

We didn’t legalize it. These people are criminals.

38m agoHN ↗

“Gambling company leans into its target demographic”

I worked with a state lottery that did similar things. Their target demographic was the “every day players” that would compulsively buy at the gas station.

I quit that job because it seems to be morally wrong.

Betting apps are just this taken to the extreme, I feel for people with this addiction but it’s not going away anytime soon.

33m agoHN ↗

Ban state lotteries while we're banning DraftKings IMO. I find I cannot have a productive conversation with anyone who thinks the odds of winning the lottery are higher than winning in the stock market buying total market funds.

Ah... Got it... The same galaxy brains that think p(foom) has a materially greater value than an epsilon minimally >0 to avoid divide by zero errors believe in lottery tickets. Got it. Explains a lot, thanks...

24m agoHN ↗

"poor tax" framed by the state to help fund things education.

3m agoHN ↗

And yet somehow education still doesn't seem to have enough funding, despite the lotteries raking in cash.

16m agoHN ↗

Well, aren't they though, technically?

Your $1 lottery coupon has extremely low chances of winning a million dollars, but they aren't zero. No one will sell you any stocks for $1, but even if they did what is a chance of a random $1 stock increasing in value one million times?

31m agoHN ↗

Betting apps are just this taken to the extreme, I feel for people with this addiction but it’s not going away anytime soon.

Why? This wasn't a thing that existed 10-15 years ago, this isn't some long-standing institution. We could ban online betting apps today if we wanted to.

20m agoHN ↗

When widespread sports gambling was illegal before, there were not rich and powerful people whose ability to maintain and grow their wealth and power was tied to keeping sports gambling legal.

Now those rich and powerful people exist, and they will use their wealth and power to keep it legal. It is not easy to put the genie back into the bottle.

3m agoHN ↗

Sports gambling definitely existed 10-15 years ago. And it's hard to ban things on the internet with cryptocurrency being a thing.

It's pretty wild that we let it be advertised and boggles my mind that pro leagues jumped on the train.

27m agoHN ↗

I worked with a state lottery as well. They had very clear training for the retailers they worked with to identify and stop problem gambling. There was space reserved in ever ad and on every retailer counter for stop gambling assistance. The few meetings I attended all began with what they had done to reduce problem gambling.

So I'm guessing this varies state by state.

17m agoHN ↗

I worked with a heroin distributor as well. They had very clear training for the dealers they worked with to identify and stop problem heroin use. There was space reserved in every text and on every dealer’s coffee table for stop heroin assistance.

Not equating your work for a lottery with dealing heroin, I’m just pointing out that to say you don’t want people addicted to heroin while still selling heroin isn’t sufficient, and I think the same applies to lotteries. If they acknowledge the problem stop even offering it as a product.

4m agoHN ↗

“Gambling company leans into its target demographic”

This was my takeaway as well. Is anyone surprised at this outcome?

37m agoHN ↗

Ban this shit. Fuck anyone who works at these companies.

34m agoHN ↗

And this is the sort of use of AI that ought to be regulated. But it's not as exciting as an AI going foom and cleansing the planet of the scientifically illiterate so it doesn't get traction.

17m agoHN ↗

Why regulate the AI bit instead of the behavior itself? If you don’t want people to exploit addiction, then outlaw that, rather than saying you just can’t use AI to exploit addictions.

33m agoHN ↗

Then there's me, using my AI tools to build a Fantasy Football lineup tool. Did pretty good last week!

30m agoHN ↗

Cool, but you're not running people's finances at scale. It does not compare.

32m agoHN ↗

This should come as no surprise to anybody. They have every incentive to exploit those who can't resist their offering. Gambling is the new tobacco industry.

31m agoHN ↗

This should come as no surprise

We need a better way of responding to journalism evidencing what was previously suspected and accepted.

31m agoHN ↗

I frequently get DraftKings ad on YouTube featuring Kevin Hart and Nick Jonas, they're pushing the information that it is now legal in every state.

I also get loads Polymarket and Kalshi ads. Polymarket seems to have invested tons into featuring mega celebs like LeBron in one of their ads. Other ads feature influencers showing off how to trade and such. More obnoxious part is that these companies pay influencers to talk about trading and winning live on streams- without disclosing they're paying those influencers.

Polymarket even set up fake website where influencers showed they were winning hundreds of thousands of dollars. You wouldn't find those bets on the real Polymarket website.

31m agoHN ↗

I would be surprised if this was not already systemic and endemic across the retail space preying on people who have compulsive spending, gambling issues.

15m agoHN ↗

Really this is the entire economy now, giant companies that have billions invested in mass surveillance and heavily min-maxed dark patterns targeting the wallet of the average unsuspecting consumer. Nonsense subscriptions that are impossible to cancel, replacing ownership with "license", customized pricing, endless advertising, zero customer service, shrinkwrap licenses that change daily, etc etc etc.

29m agoHN ↗

Back in my day this was called machine learning.

27m agoHN ↗

I like how you have to be an accredited investor to get involved with riskier investment instruments but you can be a total moron with no money and lose whatever you have left betting on sports and prediction markets.

Btw it’s not just those two, add iGaming into the mix which is cell phone gambling glammed up in Candy Crush form. Leeches, all of them.

23m agoHN ↗

To be fair, those "investor knowledge" checks are self-reported knowledge.

Some brokerages are more strict, but plenty just let you check boxes.

21m agoHN ↗

"In the United States, to be considered an accredited investor, a natural person must have a net worth of at least $1,000,000, excluding the value of one's primary residence, or have income at least $200,000 each year for the last two years (or $300,000 combined income if married) and have the expectation to make the same amount this year, or must otherwise be a holder of a specific license in good standing."

Of course you can still lie but legally there is a line.

19m agoHN ↗

The accredited investor standard is higher then a basic test.

25m agoHN ↗

"You show me the incentives and I'll show you the outcome"

22m agoHN ↗

We do seem to be in a “everything is allowed” era

13m agoHN ↗

Except online poker (here in the states)! Gotta keep that one prohibited. Now, betting on every freethrow Joe BBall takes in a game ... we're morally good there. It's those pesky immoral cards we have a problem with!

22m agoHN ↗

Some betting company made a partnership with my area's public bus system to put their ads on the side of the bus. There is no recourse for this, it seems, and this explosion of gambling ads is only going to get worse.

21m agoHN ↗

If you are vetting a romantic partner or a business partner, I would strongly urge you to check their phone. If they have DraftKings or FanDuel installed... run. Some might even say they lose some but it's for entertainment. I'd still trust them less than a social heroin user.

You will find a lot of people who will tell you they win at these things. They don't. How do I know this? Because if you win consistently, they kick you off. You're bad for business because the pigeons need to win occasionally to keep playing (and losing).

Gambling (and I include Kalshi and Polymarket here) shouldn't be this accessible. Back when you had to go to a casino, it was still bad but that barrier prevented a lot of harm. Being able to gamble away your future and your family's future from the comfort of your phone simply shouldn't be allowed.

18m agoHN ↗

What do you expect? They thrive on addicts. No different than NYSE:META, and NYSE:RDDT, and NYSE:BUD and NYSE:TAP and NYSE:(fill in whatever proven-to-be-addicting product you want)

15m agoHN ↗

I would be genuinely surprised if they weren't.

My data science graduate program had a class that analyzed major data science success stories. The very first one covered how Caesar's Entertainment built models and experiments to identify their "most valuable customers", figure out how to predict when they were getting ready to leave the casino, and intervene with incentives and perks designed to get them to stay and keep gambling. And also how all of their competitors rushed to implement their own programs in response.

Look at it from the casino's perspective: their entire business model is centered on exploiting quirks of human psychology to separate people from their money. Expecting prosocial behavior from them is like expecting a squirrel to ignore your bird feeders.

11m agoHN ↗

Online dating apps do the same exact thing. When you try to disengage they spam you with notifications and emails saying a bunch of people want to talk to you.

You actually login or god forbid pay for a subscription, all of your matches are disabled bot accounts. I actually have a theory that daiting apps are responsible for a significant portion if not most of those bots.

I’m actually more willing to work on a gambling or prediction product vs a dating app.

At least everyone knows gambling is a scam.