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  30. PostmarketOS is rebranding as Nura (nura.eco)
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PostmarketOS is rebranding as Nura

155 pointsby 8h agonura.eco
41 comments
7h agoHN ↗

This sucks. I like postmarketOS and I liked the old name. I even have the pmOS pinephone and the old t-shirt

6h agoHN ↗

Nah, it is just right, nerdy, simple and not a blob of colors. It fits the project!

6h agoHN ↗

I'd be so happy to install this on my phone. I miss the time when I was using Samsung Dex. Incredible to not hold my computer around anymore. But Samsung... not open-source, buggy.

6h agoHN ↗

Very few phones have good enough upstream Linux support to run Nura as a daily driver. It's an active area of research but getting something where you have a working camera, phone calls and reliable sleep/resume has become somewhat of a white whale.

I haven't checked in a while, but I've dabbled in Linux phones for years now so I'd be surprised if it changed that much since last I looked.

2h agoHN ↗

I absolutely do, too. Even dropping the "OS" will still net a cool name.

6h agoHN ↗

I did think postmarketOS was a bit of an awkward name but it was also widely recognised, at least in Linux nerd circles. I guess this will cause a bit of confusion in the short term but hopefully lead to broader recognition in the longer term. Though the obstacles to Nura's growth are probably not primarily branding-related.

5h agoHN ↗

Yeah, I was trying to think of a mnemonic to remember this new name but I'm coming up short. The old one was indeed... somehow 'post-market' isn't the best vibe so I do get the point of a rebrand in general

4h agoHN ↗

So the name comes from nuraghe, a kind of ancient stone tower in Sardinia, intending to convey stability and strength. But nura is already a Sardinian word, it seems, for "daughter-in-law". Daughters-in-law can be strong and stable too, of course, so it doesn't matter much.

5h agoHN ↗

Someone should do a fork that accepts ai assisted contributions, with a spin in the old name: postpostmarketos...

2h agoHN ↗

A pro-AI fork would be nice for both "sides"; we could experimentally see whether it helps or hurts. In a few months-years, we should be able to see whether it's faster/buggier/better/worse.

5h agoHN ↗

I've seen a few people react this way, promising to never contribute when AI is banned; invariably, it turns out they hadn't been contributing upstream anyways.

4h agoHN ↗

People are more inclined to contribute when it's easy than when it's hard. What of it?

1h agoHN ↗

Contributing may be easier, but stopping the project becoming a harder-to-debug mess is more of a priority.

1h agoHN ↗

Good for them. AI (especially the way you're describing it) is nothing but cancer.

5h agoHN ↗

I thought the old name was fine, it was usually just PMOS abbreviated... Nura seems totally unnecessary but we'll roll with it or some fork if someone creates an alternative

5h agoHN ↗

Idk, I think the new name sounds too corporate, like some shitty startup or wellness brand. PostmarketOS was a bit of a mouthful but it gave you some idea of what the project was. Well, if they think it's a way to reach more people, then more power to them.

11m agoHN ↗

The jokes almost write themselves about the knock-on effects of dedicating significant time to debugging your phone running this OS, with the new name.

1h agoHN ↗

I think they want to be a mobile OS, plain and simple. But the new name... Not good.

15m agoHN ↗

That’s what I like about it. It signals a kind of ambition open source projects usually lack.

4h agoHN ↗

I'm torn; the old name was awkward, but renaming is a painful breaking change. Oh well, it's done now.

4h agoHN ↗

Open source continues its streak of picking atrocious names. Just off the top of my head, in recent memory we have Raku, Kodi, Luanti, Valkey, and now Nura.

Naming things is famously hard, but sometimes it feels like the Good Idea Fairy visits these projects and they aren't product-savvy enough to realize that humans are social, fickle creatures. You need to pick a name that your users won't be embarassed to say in a board room. There is a fairly sizable body of research-backed evidence that picking a cringe name reduces initial trust/comprehension.

Lukewarm take: "I'm a Raku developer" makes one sound like someone with poor hygiene who watches far too much anime.

Edit: also “floorp” the Firefox fork and “xonaly” the search engine. Who could forget those gems.

4h agoHN ↗

Now they'll embark on their most difficult challenge yet, persuading me to remember that they changed the name.

3h agoHN ↗

Wow now that is an even worse name than “postmarketOS”. Congratulations.

3h agoHN ↗

Significant improvement on the old name, it no longer sounds inherently obsolete when you say it.

3h agoHN ↗

Nura it also means "light bulb" in Hebrew (נורה).

Either way, I don't mind that much, I do think "Nura" is more catchy than "postmarketOS", it also rolls off the tongue much better IMO

2h agoHN ↗

Was the original name some kind of nod to PostgreSQL?

1h agoHN ↗

No, the "postmarketOS" name came about to indicate that it's an OS to keep older devices working for longer (i.e. providing active support after the support from the manufacturer has ended).

2h agoHN ↗

As someone who used PostmarketOS previously, and would be interested in returning...

1. Congrats to them on a name change.

2. Bummer about not getting the .org domain name, but if the current registrant hasn't been using the name, there is some ICANN trademark pressure that can help the registrant be reasonable with the price.

3. Is the effort into branding a sign that there's also imminent big news on viability for daily drivers?

1h agoHN ↗

Have you seen the new show? It's on Tubu. It's literally on Heebee. It's on Poodee with ads. It's literally on Dippy. You can probably find it on Weeno. Dude it's on Gumpy. It's a Pheebo original. It's on Poob. You can watch it on Poob. You can go to Poob and watch it. Log onto Poob right now. Go to Poob. Dive into Poob. You can Poob it. It's on Poob. Poob has it for you. Poob has it for you.

1h agoHN ↗

Pfah, Poob. Zombo.com is the place to be. Welcome to Zombo.com. This is Zombo.com. Welcome. This is Zombo.com. Welcome to Zombo.com. You can do anything at Zombo.com. Anything at all. The only limit is yourself.

https://www.youtube.com/watch?v=-3Xxy0tU65Y

1h agoHN ↗

I'm sorry, what? How exactly does this relate to PostmarketOS?

27m agoHN ↗

That the new name sounds like (at least to some people) a meaningless blob of letters, similar to what a bunch of tech companies name their products or themselves, I suppose.

1h agoHN ↗

If you don't like the name just be happy the new logo isn't a butthole like so many.

1h agoHN ↗

The new name doesn't mean anything to anyone. It just sounds like yet another startup with a weird slop name.

The original name was descriptive and helpfully labelled.

I feel this was a bad decision.