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Matt Mullenweg tells Automattic staff in Slack he's back in control after ouster

149 pointsby 15d agotechcrunch.com
143 comments
15d agoHN ↗

I'm just glad to have my last projects off of Wordpress to get to no longer care about drama at Automattic that seems to never end.

15d agoHN ↗

Has very little to do with the current brou-ha-ha, but I just realised its “Automattic” because his name is “Matt”. It’s like a veil over the world has been lifted.

15d agoHN ↗

It feels like I see this comment in every single Automattic thread on HN. :)

15d agoHN ↗

That’s fast! It usually takes me decades, if ever, to figure out this stuff. One of the downsides being slightly autistic and taking everything too literal

15d agoHN ↗

Also noticed it because of this comment chain.

Not sure if it makes me autistic though, I mean, companies use wrong spellings all the time to differentiate, so often that I don't give much thought to it any more.

15d agoHN ↗

It has, but I only learned about it when the drama started hitting HN recently. But since I learned about the guy and the company in the same headline I put two and two together right then and there. I've learned some suspicion of founders who name companies after themselves.

15d agoHN ↗

Yep, still can't get over how I missed the obvious arrow in the FedEx logo (it's embedded between the "E" and "x") for so many years. Super clever!

12d agoHN ↗

If you really want to have your mind exploded, take a look at the logo of Apple Computer. There's an easter egg hidden in there.

15d agoHN ↗

And ‘Fed’ has a spoon in the middle. (That may not have been deliberate, since even with overnight delivery my takeout still arrives cold.)

15d agoHN ↗

At least his egotrips make a bit more sense after you realise it.

15d agoHN ↗

Someone made the same comment in the thread from a few days back. Yeah, it was the first time I realized it as well.

15d agoHN ↗

This is great. I'd never seen this clip before!

15d agoHN ↗

I've never seen this, but that comment at the end is priceless.

15d agoHN ↗

This must be exhausting for the Automattic staff who just want to get on with their jobs.

15d agoHN ↗

Anyone who wanted to get on with their jobs would have taken one of the buyouts. Everyone who still works there has to be committed to Matt.

15d agoHN ↗

Changing jobs can be rough or maybe even impossible in this job market. I'm sure there are many there that are not aligned with Matt, but just need the steady paycheck. Same was true after Elon took over twitter.

15d agoHN ↗

Applying the word "impossible" to leaving a white collar job seems like a stretch. Also the buyout was almost 2 years ago now, anyone still there must be either in dire financial straits or quite commited.

15d agoHN ↗

That's until you find yourself in this job market and you realize now how stupid the digital creation job market and overall jobs are. Once you get laid (off) you are now you're in a pile of 100(edit 1000s) other applicants equally qualified vying for the same job and then hundreds of thousands who can all type to Ai to do a job that once required knowledge & skill.

15d agoHN ↗

Only 100? Those are good odds in the current market...

15d agoHN ↗

Once you get laid you are now you're in a pile of 100 other applicants equally qualified

I'm assuming there should be an "off" after "laid"...

15d agoHN ↗

I don't know, I've had some years where without "off" would also make sense.

15d agoHN ↗

What reality are you living in?

The software job market, especially for those of us outside the major tech hubs has been severely biased in favor of employers for the last 3 years, with constant layoffs and rising inflation.

If I was working for Automattic I can definitely see electing to stay there until the job market improves.

15d agoHN ↗

The first buyouts happened before the job market fully tanked.

I'm sure there are people who are stuck and have a house payment, but it was pretty obvious the shenanigans were only going to get worse.

Also, if you're just there for a paycheck, you're probably not that upset at distractions.

15d agoHN ↗

Also, if you're just there for a paycheck, you're probably not that upset at distractions.

Not true, I've worked jobs where I was there for the paycheck, I'd still prefer that it be a stable working and environment and still wanted to do good work.

I'm happier when work doesn't expect me to be "part of the vision" or "part of the family", treat me with respect, I'll treat you with respect and do good work - that's all it needs to be.

15d agoHN ↗

I mean, I'm currently working a job where I'm here for the paycheck. I fantasize about a buyout.

My feelings are not "boy I wish I could get back at that grindstone". It's "this is the ride I signed up for"

15d agoHN ↗

Changing jobs can be rough or maybe even impossible in this job market.

Wasn't there a 6 month severance on offer?

15d agoHN ↗

or they just love wordpress, the product, so much, and believe in it fully. lol

15d agoHN ↗

Or they need the pay. It's all well and good to go "they could just leave" but then what? Spend 6 months looking for a new job only for everyone to go "sorry, the hundreds of thousands of layoffs from every other highly skilled tech workforce beat you to it"?

15d agoHN ↗

WordPress founder and a key advocate for the open source community

This should probably say self appointed advocate. He really hasn't advocated for much beyond collecting payments to Automattic.

15d agoHN ↗

I don't know... WordPress is a pretty huge open source project and community. He also opened Pocket Casts.

15d agoHN ↗

Oh, I had no idea. When you said opened I thought you meant founded, my bad!

15d agoHN ↗

Nice i didn't realize it was open source now

15d agoHN ↗

Was it open source before he bought it? If not, then he indeed opened it.

15d agoHN ↗

If you followed his months of mad ravings, he made it clear that Wordpress is not a true open source project. He has direct control over the project via Automattic appointments in the community, everything is designed to route through his circuitous network of shell corporations and trademarks (wordpress.org is fully under his control and he personally owns the Wordpress trademark - which the "project" licenses from him).

The only reason Wordpress is open source in the first place is because it's a just a fork of b2/cafelog and the original GNU license means derivative works have to be open source as well. (Lost in his moral crusade against WP Engine is the fact that he never really contributed to b2 besides just taking their code).

15d agoHN ↗

Matt made a big deal of transferring rights.

When the rights were transferred to the WPF, Matt didn't disclose that the Foundation was essentially just him, and the two other nominal members were effectively absent.

When the rights were transferred, and a big deal was made of this, "It now belongs to the WPF, which ensures that no commercial entity or interest can affect what should be a community project", there was no mention of how, on that same day the WPF silently granted a "irrevocable, non-expiring, exclusive universal commercial licence" to Automattic.

Throughout all of this Matt has conflated Automattic, himself, WP.com, WP.org, the WPF to whatever is most convenient to himself.

Matt says himself "I am WordPress.org. It's not a part of the Foundation", but you'd be forgiven for thinking so, given that the website resides on the Foundations AS network...

Matt doesn't want WPE's "revenue-sharing" license agreement to go to the community, the project, or the Foundation, though, he wants it to go to himself, via his private, for profit competitor.

Matt's claim, "My mom is confused and thinks that WPEngine is part of the open source project", is a deflection, and laughable coming from the man who runs wordpress.org as a "independent website" (that just happens to be running on the Foundation's IP addresses) and wordpress.com as a for-profit business. That seems just a little more confusing.

15d agoHN ↗

He really hasn't advocated for much

Like him or hate him, he grew WordPress to be one of the most popular open source projects of all time. It seems fair to call him a key advocate.

WordPress is still GPL licensed.

15d agoHN ↗

LLMs will surely fix this ubiquitous position of WP very soon.

15d agoHN ↗

Doubtful. Code isn't what keeps OSS projects going: people do.

Claude can reproduce Wordpress with enough tokens. Claude cannot reproduce the community of maintainers, plug-in authors, users reporting bugs, etc. that is what any real user of Wordpress actually wants (if they don't want buggy, out of date software with security risks).

15d agoHN ↗

I think a large % of Wordpress usage is for simple websites that are better served by tools simpler than Wordpress. I'm not sure if you've tried to use Wordpress for a simple site. I did recently and it was a horrendous experience.

15d agoHN ↗

Ironically, the antiquated model of a bunch of source code and a database sitting on a computer is something coding agents really like.

WordPress and a nice page builder with MCP is actually a joy to use, and the absolutely enormous catalog of plugins that are easily extensible and endlessly modifiable makes it so easy to work with when building via agent.

Having worked with WordPress for over a decade, I find it hilarious that WooCommerce (the bane of my existence that has inexplicably paid my rent for a gigantic chunk of my adult life) is easier to use and better positioned for building with AI than Shopify.

The future is actually pretty bright for WordPress I think.

14d agoHN ↗

The absolutely enormous catalogue is an absolute security (and often maintenance) disaster in 2026.

Those who have ever delivered actual WP sites know the pain of it. Typical WP setups grow very fast growing towards completely entangled mess of plugins and template hacks as the project matures.

14d agoHN ↗

I'm not sure if you've tried to use Wordpress for a simple site. I did recently and it was a horrendous experience.

As someone who made a number of bespoke backends, WordPress wins on turnkey host-support, ease of content-authorship, familiarity (when handing over or taking over a backend), and breadth and depth of plugins. A lot of people would be well-served by static-site generators, and those were on the rise for a bit. WordPress stays winning because of the user-friendliness of its publishing workflows (vs SSGs), and self-reinforcing ecosystem.

14d agoHN ↗

I hear the words you're saying. But this was not the case for myself setting up Wordpress and trying to help a non-technical user navigate the admin dashboard to manage their content.

14d agoHN ↗

You don’t need them 99% of the time as these mods and plugins are effectively what WP lacks. For most trivial sites, and WP does lots of them, they can be promoted.

It is much easier to prompt a relatively tight slop doing the same that WP plus dozens of plugins does. Particularly if you know what you’re doing.

14d agoHN ↗

LLMs are incredible tools if you are knowledgeable enough about what you want to spell out exactly what you want it to implement for you. The long tail of Wordpress users are, in my experience, not knowledgeable enough to come up with their own solution.

15d agoHN ↗

WordPress is still GPL licensed.

Only because it's forced to be because it in turn was a fork of a previous GPL license.

It should be noted that Mullenweg has regularly weaponized the GPL license in the past - using it to take out other companies in the ecosystem like in their fight against Thesis.

14d agoHN ↗

How does one weaponize a gpl license in this context?

14d agoHN ↗

You make the CSS and branding into a thing that folks are "discouraged" from distributing. That's most of the WP plugin and theme ecosystem, or was when I retired from it.

14d agoHN ↗

Prevent anyone else from profiting off of the ecosystem.

Wordpress might technically be GPL, but the code itself routes most of the key features of Wordpress through Automattic.

If you have a massive technical moat around the ecosystem, it would make sense to be against erecting walls.

15d agoHN ↗

Like him or hate him, he grew WordPress to be one of the most popular open source projects of all time. It seems fair to call him a key advocate.

As someone who has contributed to WordPress: WordPress grew on the back of volunteers.

It would be unfair to most non-Automattic "volunteers" if he was attributed all/most credit for what it had become, especially pre-Gutenberg.

14d agoHN ↗

I'm thankfully about 4 years out of making a living un-fucking WP sites but one of the strangest things about the ecosystem is about "for-sale" GPL software.

It's felt somewhat unique to WP for sure, though maybe there are other examples where swaths of communities get big mad when people suggest distributing GPL software for free. I found it a little repellent, but lots of folks scraped together micro-scale businesses selling plugins and themes.

I believe I made a lot better living building stuff for clients and then not caring about what they did with the software, but hey, I'm not the boss of folks trying to make a living supporting a $10 lifetime membership to an image size selecting plugin.

Anyhow, my point is that there is at least a little nuance to be found when thinking about WP and open source software.

14d agoHN ↗

The WRT54G community tried this for a while.

Red Hat most memorably has tried it with "technically you are legally permitted to distribute these things we are giving you under contract but we will terminate your contract if you do."

15d agoHN ↗

Is it perhaps time to ackowledge that boards where everyone is buddies can't actually do their jobs, yet they get paid obscene amounts of money?

15d agoHN ↗

No different than how the Cabinet of the United States operates.

15d agoHN ↗

Is it perhaps time to ackowledge that cabinets where everyone is buddies can't actually do their jobs, yet they get given obscene amounts of power?

15d agoHN ↗

Does Matt own >50%? If so, the board is irrelevant. If not, I assume he would've been gone long ago.

14d agoHN ↗

You don't know what contracts he has signed.

VCs typically include clauses to be able to sack CEO and retain board control under specific circumstances. I've seen this happen in a small company I was at, to a CEO that didn't meet rather ambitious financial targets. AFAIK it is all very carefully designed and the power is extremely important to VCs, plus the legalities are well tested (since most losing CEOs will fight it in courtroom).

15d agoHN ↗

Doesn't he control 84% of the voting stock or something? I'm curious how a board could even oust him in the first place. Or so he claims.

15d agoHN ↗

The ability to appoint a board member doesn't mean you get to control their every decision. Nor is their fiduciary duty just one shareholder.

Of course usually hand-picked boards don't go against their benefactor, and they're not keeping their seats.

That they did in this case says something about just how bad the situation must be.

14d agoHN ↗

It's really strange that a company with such a volatile owner would even have a board. But I guess minority shareholders demand it.

13d agoHN ↗

Automattic is a Delaware corporation, so it's required to have a board.

13d agoHN ↗

Right, I'm confused about why at the first clash with the board the CEO didn't reform the company as a boardless LLC.

15d agoHN ↗

Depends on the rules of the company. Just because he can elect the board doesn't mean he gets to direct their every decision. They are supposed to have their own independent judgement.

Depending on the company rules it is possible they might not be easily replaced during their term in which case they could do a coup in the short term.

15d agoHN ↗

It would have been just a matter of time before he displayed his power with the nonprofit and wordpress.com which he controls personally, independently of the Automattic board. Maybe that is part of why the board gave him his control of Automattic back so quickly.

15d agoHN ↗

When the CEO becomes a diva, the company has lost the plot.

15d agoHN ↗

you'd think that but at least one CEO has turned being an annoying diva into being the richest man in the world

15d agoHN ↗

i'm gonna wait to hear it from the people who were saying yesterday they were in control if that's ok

As of yet, no one at Automattic has heard a confirmation from the board. Mark Davies’ Slack account was also deactivated, sources said.

mhm, ok.

15d agoHN ↗

Davies was supposedly the one who originally cooked up the whole extortion scheme against major players in the WP space. WPE was just the first target of many that were planned. Not that Matt is absolved in any way, but it'll be interesting to see what falls out if and when he throws Davies under the bus.

15d agoHN ↗

That'd be the first time I hear about that angle. Mullenweg was pretty public about why he was doing it and it never felt like it was someone else's idea, given his level of commitment. It would be smart to find a scapegoat if you want to stretch your tenure a few years though.

15d agoHN ↗

I should probably emphasize "supposedly": I get my facts from the same news rags as everyone, and I at least skim the court filings. Matt has held personal grudges against WPE's leadership for much longer than this most recent affair, so it almost certainly wasn't entirely Davies' idea, might not even have originated with him. But when the CFO discusses at length then signs off on such a novel revenue scheme, that makes him a co-conspirator at least. Barring a settlement, I imagine more details will come out in open court.

15d agoHN ↗

You give Matt far too much credit. Matt wouldn’t listen to Davies. Look at what happened to Automattic’s legal counsel, one HN comment that didn’t align with Matt’s world view and he was canned post haste.

Davies perhaps explained to Matt how financially precarious Automattic’s position is but it seems very unlikely for a CFO to advocate for a batshit extortion plot that had no hope of success. Where did you hear that Davies was responsible for the extortion scheme? I haven’t seen that reported anywhere.

15d agoHN ↗

Look at what happened to Automattic’s legal counsel, one HN comment that didn’t align with Matt’s world view and he was canned post haste.

I remember this:

https://news.ycombinator.com/item?id=41789765

According to the legal counsel's LinkedIn, he left two months after.

15d agoHN ↗

Too much drama. Focus on the product and the users.

15d agoHN ↗

Most surprising in this article is the vibrant HDR magenta circle on Matt’s Twitter.

15d agoHN ↗

It’s surprising that Twitter even supports that.

14d agoHN ↗

Some old twitter users still have animated gif avatars that stop being supported years ago. Maybe their approach is to just stop supporting it for new avatars and grandfathering whoever manage to upload one before.

15d agoHN ↗

I remember seeing that on his avatar since the early days of the WP Engine drama.

14d agoHN ↗

It left a temporary spot in my vision after I scrolled it away.

15d agoHN ↗

What is it about Automattic's structure that lets Matt stay in control? Even Travis got ousted at Uber, and he was the primary founder. Is the company set up in a way that makes removing Matt very difficult?

15d agoHN ↗

He controls roughly 84% of the share-stakeholder votes.

15d agoHN ↗

Don’t underestimate Matt’s disregard for corporate theatre. A board voting to remove a CEO isn’t like firing an employee, there’s an assumption that obviously the founder would not use their elevated access to retaliate. As noted, Matt controls the majority of the voting stock, but he also controls WordPress as a whole. Removing the founder who controls everything against their wishes is basically impossible. Even if removing his access to Automattic’s corporate systems was possible, it takes one “I’ll revoke Automattic’s license to use the WordPress.com domain” to convince the board to blink and Matt is back. Mutually assured destruction. The board probably underestimated just how petty Matt is.

Travis, Altman, they’re egotistical but ultimately respect corporate theatre, they know that circumventing it is a bad idea, that one must participate in the grand performance, as Altman did. Matt doesn’t care, he’ll do as he pleases regardless of the consequences.

If Matt was a rationale shareholder he would know that what he has done here is a death sentence for Automattic but alas he does not care. Matt will watch Automattic burn before he lets anyone usurp him. The irony is that as a supposed open source advocate, he’s harming open source, he’s showing how dangerous it is for investors to invest in the corporate arm of an open source project when the founder has absolute control over the project.

15d agoHN ↗

Hopefully the board will call his bluff, except he'll overreact in the most him way, wordpress will die, and we can all get on with our lives because there is no more wordpress.

14d agoHN ↗

Yah I agree, he'll pull the temple down on his head before he lets others control it, which is likely what he's going to end up doing.

13d agoHN ↗

Remember he's "post-economic", he doesn't really care.

15d agoHN ↗

Shares. Boards have a lot of power but end of the day the shareholders can remove the board so have the ultimate veto

15d agoHN ↗

Mullenweg responded to our inquiry, saying a blog post is forthcoming. When it dropped, it was about him buying a houseboat.

15d agoHN ↗

It's easily the quote of the month. And we are only halfway into the month.

15d agoHN ↗

From yesterday (or two days ago?):

One person speculated that the timing may have something to do with Mullenweg’s annual trip to the Burning Man festival, after which he tends to return “with ideas.”

14d agoHN ↗

This is your opponent's lawyer speaking. Don't let business decorum and scary legal words scare you. Keep posting through it like a real thought leader!

14d agoHN ↗

Dude “makes million of dollars” and spends that much time wasting away commenting on Reddit…

15d agoHN ↗

Ironic how hard he tries to seem like a man of a people and then posts about his million-dollar toys he buys from celebrities like John Mayer. Dude is the definition of out of touch.

14d agoHN ↗

Matt. Give this up. You're literally astroturfing threads about yourself.

This could not be a more clear case of projection - you are being the exact monster you tell people your enemies are being.

Give this up and seek help. You're not the amazingly self-actualized person you think you are.

15d agoHN ↗

Just when we (the WP community) thought things were settling down and cooler heads might be prevailing... this happens. Uhg, not great for someone who has invested over 15 years into building with WP and does (paid) business with an Automattic company.

14d agoHN ↗

This drama started in April 2025 and there were replies to my comments here on HN telling me WordPress is "dead" and that the community would soon jump ship. Neither happened (not even remotely), and instead of switching to a different CMS we're just using (on new projects) WordPress as a pure CMS with custom/detached front ends because WordPress is still the best/most mature CMS. 99% of my clients that had WordPress, still have WordPress because small businesses move slow, and most of the "AI WordPress killers" are just glorified chatbots which well, if you've ever tried to manage a large site with a nondeterministic "AI chatbot"... it's obvious why.

15d agoHN ↗

Makes me wonder if he really is back or the board just "forgot" to take his account offline

13d agoHN ↗

As someone in the Rails community I deeply sympathize and understand where you're coming from.

15d agoHN ↗

Did someone make a site to track the timeline of the new WordPress situation, like they did with the WP Engine one?

15d agoHN ↗

Ouch. Having a website dedicated to one's meltdown is nobody's idea of fame

15d agoHN ↗

Directus is great. And free for small organizations and non-profits.

Just saying, there are plenty of good CMSs out there now.

WordPress is junky AF, and the spat with WP Engine over... of all things... how they store backups... it was all so cringe. Felt like it boiled down to WP Engines saying, "We don't need to keep backups on the live server..." And WP saying, "Oh hell yeah you do, you can't have your own way to do rollbacks!" It was literally insane for them to fight about that.

15d agoHN ↗

What an absolute clown show. I don't see how anyone can trust WordPress (the company) going forward.

15d agoHN ↗

What relevance will WP have now that AI can build websites? I see more and more vertical SaaS vendors bundling website migration/building/hosting in their offering. I suspect they may steel away many customers from WP, Wix and competitors. What do you think?

15d agoHN ↗

One challenge is that if everyone uses AI to build their own websites, the security vulnerabilities will be different per site, which is very inconvenient if you want to compromise a huge number of sites simultaneously. It's possible that AI tools for exploiting websites scale to overcome this challenge, but it's going to be hard for AI to compete with Wordpress for security vulnerability density, uniformity, and cost.

15d agoHN ↗

Sure but a SaaS vendor already handle security for their own products which are typically dynamic website apps. I agree security is a concern for clients doing it themselves.

15d agoHN ↗

Wordpress' security track record isn't great, but I'm worried whether it would be safer if everybody builds their own CMS using AI. Yes, as a general-purpose CMS it has more attack surface, but there are more people working to harden and fix it than for all the little diverse AI-generated sites.

I'd love the diversity of everybody being able to build the sites they want, though. Perhaps we'll see more static HTML/CSS/JS pages.

Update: I love the irony that I just saw the sibling post arguing in the exact opposite direction, that the diversity might make it harder to exploit web sites at scale. Which is also a good point.

15d agoHN ↗

I really hate this company and how they operate. Key example, they sold a «lifetime» plan for Day One that was quite expensive. I used it a lot and went for it.

After they saturated the market for lifetime buyers, they started launching new features not included for lifetime buyers. Annoying.

Then they started pushing advertising for upgrading. Very annoying.

Then they started taking away features lifetime plan users had already. Infuriating.

Then they made it so that support was only available for users on a subscription plan. My complaints weren’t even answered. Unforgivable.

14d agoHN ↗

Yes, yet the bulk of my issues outlined in the post were after that.

Either they kept introducing even worse policies, or they allowed them

15d agoHN ↗

One sequence here could be the Board fired him (as CEO), then he removed/replaced the Board (as main preferred shareholder).

Either that or he somehow has control over IT and is just shit posting and controlling Slack.

15d agoHN ↗

Everything that I know about Matt Mullenweg has been against my will.

15d agoHN ↗

How does he get that intense vibrant pink color on his Twitter profile pic? It looks illuminated. I don’t think I’ve ever seen a color that pops like that before.

15d agoHN ↗

At this point someone should just make an API compatible clone so all the plugins, integrations, themes and such work and be done with Wordpress and all that muck around it. Can't be too hard these days with coding agents.

15d agoHN ↗

I honestly think the founder of a project can do whatever they want and they don't have any obligation to anyone except maybe their co-founders and early major contributors (and in his case as a CEO his employees and investors). If its too annoying for you don't use or contribute to wordpress. Is it a strategic blunder to pressure a competitor using his project if it harms users, I mean it seems like it was? But im not taking sides with a hosting provider competing with the founder under almost any conditions related to their business choices, or forming some kind of personal opinion on the person based on it.

15d agoHN ↗

So a final nail to the Wordpress coffin then ?

15d agoHN ↗

There’s an old saying in Tennessee (I know it’s in Texas, probably in Tennessee) that says “never strike a king unless you are sure you shall defeat him”. Bust in, guns in hand, and now find they’ve turned to sausages. (A tale as old as time.)

12d agoHN ↗

Love the subtle nod to the W "fool me once" clip. One of the greatest of all time!

14d agoHN ↗

I get that a lot of people are financially dependent on the ecosystem that is Wordpress. But it's a crappy piece of technology that needs overhauling. Is there any modern project designed to replace it with better code/architecture?

14d agoHN ↗

Why is it that a lot of the rich and powerful people tend to become so childish? Or is it just more visible when rich and powerful people do that? Either way, it’s just cringe throwing tantrums like this.